Found Description
(Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.)
Responsibilities
With our consumer at the heart your key focus will be
- Develop and implement national shopper marketing strategies aligned with brand and commercial objectives.
- Identify key shopper insights and behaviors to design effective activation programs.
- Adapt strategies to meet the needs of different channels (e.g., grocery, mass, e-commerce, on premise, convenience).
Cross-Functional Collaboration
- Partner closely with Sales and Brand Marketing.
- Align shopper programs with brand campaigns and product innovation launches.
- Support customer-specific business planning through tailored shopper initiatives.
Budget & Performance Management
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