National Manager, Campaigns

The Smith Family is a national, independent charity helping young Australians break the cycle of disadvantage through education. As part of the Fundraising Function within the Marketing Team, you will directly influence how supporters engage, give and stay connected to this vital mission.

We are seeking a National Manager, Campaigns - a strategic thinker and confident leader who thrives in a complex, insight‑driven environment. This role is responsible for both campaign investment and development and fostering growth within a passionate team , overseeing integrated mass‑market campaign activity across cash, RG and sponsorship programs.

In this key leadership role, you will:

Lead campaign strategy and performance

• Develop a multi‑channel mass market campaign strategy that drives acquisition, retention and income growth
• Lead creative strategy development to ensure brand alignment and market cut‑throu...