NATIONAL KEY ACCOUNT MANAGER VENDING

Strategy

Lead and manage the implementation of Red Bulls commercial strategy in the vending channel.

Lead and manage the vending team with the appropriate commercial strategy to achieve the objectives set by the company.

Develop short- and medium-term customer strategies in line with the general national sales policy to ensure a presence in all vending machines.

Implement campaigns activations and corporate strategies by working together with colleagues from other departments (MKT On Premise).

Analysis and Planning

Analyse available data sources (e.g. Aneda EVA and customer data) and derive customers growth opportunities.

Continuously plan sales forecast and prepare trade spend budget to hit profitability targets.

Develop plans for annual business and effective promotion.

Prepare yearly negotiations (including different scenarios) with focus on Red Bulls sales drivers and Red Bulls customer spend strategy...