Found Description
Key Responsibilities
- Develop and execute advertising monetization strategies across the mobile app portfolio.
- Drive revenue growth through optimization of ad placements, formats, mediation, bidding, and waterfall configurations.
- Monitor and optimize key monetization KPIs including eCPM, ARPDAU, ARPU, Fill Rate, Match Rate, and Ad LTV.
- Design, execute, and evaluate A/B tests to improve monetization performance and user experience.
- Analyze user behavior and revenue trends to identify optimization opportunities.
- Collaborate with Product, Engineering, Design, and Analytics teams to integrate monetization best practices.
- Evaluate and onboard new ad networks and mediation partners.
- Build dashboards and provide regular revenue performance reports to leadership.
- Stay current with industry trends, privacy regulations, and platform policy updates.
- Ensure compliance with Google Play and App Store ...
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