Found Description
We are seeking a highly skilled and performance-driven Meta Ads Specialist to plan, execute, optimize, and scale paid advertising campaigns across Meta platforms, including Facebook, Instagram, Messenger, and Audience Network, for our Gaming Platform.
Responsibilities
- Plan, launch, manage, and optimize advertising campaigns across Meta platforms (Facebook, Instagram, Messenger, and Audience Network).
- Develop customer acquisition strategies focused on player registrations, first-time deposits (FTDs), deposits, and player retention.
- Create and manage conversion, traffic, engagement, lead generation, app promotion, and retargeting campaigns within the Meta advertising ecosystem.
- Continuously monitor campaign performance and optimize budgets, bidding strategies, audience targeting, placements, and creatives.
- Scale high-performing campaigns while maintaining target CPA, ROAS, and profitability goals.