Meridian Digital Analytics Manager Role

Drive strategic insight at Meridian as a Digital Analytics Manager. This hybrid position focuses on optimizing digital analytics to support decision-making across the organization.
As a key member reporting to the Senior Manager of Product Operations, you will develop a digital analytics program for Meridian’s public website. Collaborate with diverse teams in analytics, marketing, and IT to harness data-driven insights. Your advanced analytical abilities will directly influence marketing performance and member outcomes.
Key Responsibilities:
• Analyze data to assess marketing campaigns and website performance
• Design and manage A/B tests for effective insights
• Create dashboards using GA4 and other BI platforms
• Present analytical findings to stakeholders compellingly
• Support marketing attribution models for performance evaluation
Requirements:
• Experience in digital analytics with a strong focus on data
• Proficient in tools like GA4, Amplitude, and...