Found Description
Key Responsibilities
Strategic Planning
- Develop comprehensive media strategies aligned with client business objectives, brand positioning, and target audience insights
- Translate marketing goals into effective media approaches across digital, TV, and emerging platforms
- Identify growth opportunities through audience, category, and competitive analysis
Consumer & Market Insights
- Leverage tools such as BARC, IRS, Comscore, SimilarWeb, Google Analytics, and platform insights to inform strategy
- Analyze consumer journeys, media consumption habits, and category trends to recommend optimal media mix
- Conduct competitive benchmarking and derive actionable recommendations
Integrated Media Approach
- Collaborate with digital, investment, performance, content, and partnerships teams to deliver integrated media solutions
- Ens...