Found Description
Role Overview
We are looking for a Traditional Media Planner with hands-on experience across TV, Print, Radio, Cinema, and OOH. The role requires strong planning fundamentals, market understanding, and the ability to translate brand objectives into effective offline media strategies.
The ideal candidate should be comfortable working with clients, publishers, and internal teams, and should have experience handling end-to-end media planning and execution.
Key Responsibilities
- Develop traditional media plans aligned with brand objectives and target audience insights
- Plan and execute campaigns across TV, Print, Radio, OOH, and Cinema
- Prepare media recommendations, plan rationales, and cost estimates
- Coordinate with buying, operations, and finance teams to ensure smooth execution
- Monitor campaign performance and share post-campaign analysis and learnings