Media Intelligence Specialist

Key purpose of role The Media Intelligence Specialist is responsible for executing data‑led tasks that support media planning, campaign performance tracking, and post‑campaign analysis. This role ensures the accuracy, integrity, and timeliness of data used to inform strategic decisions and optimise media investment. By running data reports, interpreting results, and providing actionable insights, the specialist plays a critical role in campaign effectiveness and evidence‑based media planning across platforms. Key performance areas Data management and report generation Accurate data runs from audience measurement systems (e.g., RAMS, FootPrints, Google Analytics, social media platforms, etc.) Automated and manual reports tailored to campaign needs Cleaned, validated datasets ready for analysis Media planning Platform selection rationale and audience mapping Data‑informed media plans (radio schedules, digital placements, etc.) Competitive benchmarking and reach‑frequency modelling Post‑c...