Media Development Specialist (Barcelona)

The Paid Media Specialist will play a critical role in accelerating customer acquisition, maximizing return on ad spending, and strengthening Plazo Credits + BNPL product market position through disciplined, data‑driven paid media execution. Reporting directly to the PPC Manager in Spain and implementing the operational changes in the accounts.

Account Management Across Paid Media Platforms

Google Ads, Meta (Facebook and Instagram), TikTok, LinkedIn, and other relevant social and search platforms. Maintain healthy account structures, audience segmentation, bidding strategies, and budget pacing across all active campaigns. This includes setting up campaign architecture, uploading creatives, writing and testing ad copy, and conducting QA before launch to ensure flawless delivery.

Social Ads Strategy and Optimization

Execution of social advertising as a core acquisition channel, with particular focus on Meta and TikTok. Develop testing frameworks for ...