Measurement CoE Lead: Data-Driven Ad Performance

TikTok is seeking a Measurement Performance Center of Excellence Lead in Dubai to drive data‑driven growth across advertising measurement initiatives. You will partner with sales and measurement teams to define and deploy advanced insights, tooling, and experiments for large data environments.

The role requires leading regional dotted‑line teams, designing bidding and targeting optimisations, and delivering dashboards that track SoT and KPI performance to demonstrate ROI and impact.