Measurement & Attribution Analyst Role at EA

Drive data-driven marketing decisions at Electronic Arts as a Measurement & Attribution Analyst in a Hybrid role. Work from Vancouver or Austin to influence budget and performance metrics.
This position entails leveraging your analytics expertise to support marketing strategies through precise modeling and analysis. With a minimum of two years’ experience, you will utilize your understanding of SQL and statistical methods to help connect data across different channels. Your contributions will help improve model accuracy and provide valuable insights.
Key Responsibilities:
• Execute marketing mix modeling to enhance budget decisions
• Analyze outputs and provide insights to the marketing team
• Integrate channel data with modeling results
• Collaborate to establish robust ROI targets
• Contribute to a roadmap for experimentation improvements
Requirements:
• Bachelor’s degree in STEM, economics, or similar field
• 2+ years in analytics or marketing measureme...