Mastercard B2B Marketing Operations Analyst

Seize a challenging role as a Senior Analyst in B2B Marketing Operations at Mastercard in Toronto, Canada. Focus on enhancing digital marketing efficiency through data management and campaign execution.
You will play a key role in executing marketing campaigns and managing lead data within a fast-paced environment. This position requires collaboration with various teams and effective utilization of MarTech tools like Salesforce. Your attention to detail and analytical skills will contribute to reporting actionable insights to optimize marketing performance.
Key Responsibilities:
• Oversee lead list uploads and data imports
• Support cross-channel campaign execution
• Act as a MarTech power user across platforms
• Develop lead management dashboards and reports
• Analyze and recommend improvements to funnel performance
Requirements:
• Several years of experience in B2B marketing roles
• Bachelor's or master’s in marketing, analytics, or related field
• Pr...