Found Description
Our client is a performance marketing company that acquires users on web via Meta and Google and then converts them to paying customers after which we give them access to their app. We are seeking a skilled MarTech Manager specializing in Tracking & Attribution to join our dynamic marketing team. The ideal candidate will have a deep understanding of marketing technology tools (Segment is a must), data analysis, and attribution modeling to optimize our marketing campaigns effectively. This role will be responsible for designIing, implementing and managing tracking systems, analyzing data, and providing insights to enhance marketing performance and ROI.
Key Responsibilities:
- Implement and manage marketing tracking systems to accurately capture campaign performance data across various channels such as digital, social, email, and offline.
- Develop and maintain robust attribution models to accurately attribute conversions and revenue to marketing touchpoints al...