Found Description
Go-to-Market Manager Role Summary
Majorica is entering an exciting new chapter of brand transformation, product elevation and international growth. As we strengthen our position as a premium jewellery brand and prepare for the launch of our Fine Jewellery collection, we are seeking a Go-to-Market Manager to lead the successful go-to-market strategy and execution of our collections. Sitting at the intersection of Product, Marketing and Commercial, this role will be responsible for translating product strategy into compelling consumer propositions, launch plans and activation programmes that drive both brand desirability and commercial performance.
Key Responsibilities
Collection Strategy & Positioning
Define the positioning, role and commercial objectives of each new collection within the Majorica portfolio. Identify target consumer segments, priority markets, competitive benchmarks and key differentiators for each launch.
Develop compellin...