Marketing Technology (MarTech) Associate Director

Key Responsibilities

1. Strategic Leadership

   Develop and execute a comprehensive MarTech strategy aligned with the company’s commercialization objectives (e.g., brand growth, omnichannel engagement, patient support). Translate enterprise digital strategies into actionable plans for the commercialization unit. Influence cross‑functional senior stakeholders (Commercial, Medical, Market Access, IT, Compliance) to adopt best‑in‑class MarTech practices.

2. Technology Exploration & Integration

   Identify, evaluate, and recommend emerging technologies (AI‑driven personalization, next‑gen CRM, advanced analytics, content orchestration) to drive revenue growth, improve marketing effectiveness, and enhance the customer experience. Oversee platform integration (CRM, CDP, email automation, digital asset management, analytics) for a unified view of customers and campaigns. Ensure data security, regulatory compliance & company MLR processes, and alignmen...