Found Description
The Marketing Systems Analyst will serve as a dedicated technical resource for the Demand Generation Operations team, driving optimization, adoption, governance, reporting, and continuous improvement across the marketing and sales technology ecosystem. This role will partner with Demand Gen, Business Development, Analytics, and Sales Operations teams to maximize platform effectiveness, improve data quality, enhance reporting capabilities, and increase Business Development and Marketer productivity.
Key Responsibilities
Revenue Technology Optimization & Adoption
Maximize adoption, utilization, and effectiveness of revenue technology platforms, including: SalesLoft, 6sense, Lusha, LinkedIn Sales Navigator, Salesforce and additional sales and marketing technologies.
Monitor platform usage and adoption metrics.
Develop recommendations to improve user engagement and ROI.
Partner with BDR leadership to ...