Found Description
Overview
Reporting directly to the COO and co‑managing the department alongside the Senior Content Lead, the Marketing Strategist serves as the Growth Architect for Taters Enterprises, Inc. (TEI). While the Senior Content Lead drives the creative vision, the Marketing Strategist is responsible for commercial strategy, campaign effectiveness, and market expansion. This role bridges the gap between data and action, translating business goals into actionable marketing plans, managing the marketing budget, overseeing market research, and ensuring that every creative output delivers measurable ROI. The Strategist also leads the integration of data analytics and A.I. to predict trends and optimize customer acquisition.
Responsibilities
- Strategic marketing planning & budget management.
- Develop the annual and quarterly marketing plan, defining objectives, target audiences, and key results (OKRs) in alignment with company sales goals.
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