Marketing Specialist, Loyalty & Retention

Job Summary

As a Bell Media Loyalty and Retention Marketing Specialist, you will play a crucial role in driving customer loyalty and retention for our flagship brands: Crave, TSN, and RDS. You will develop and execute strategies to reduce churn and enhance customer engagement, contributing directly to the growth of our Direct-to-Consumer (DTC) services.

Key Responsibilities

• Uncover customer insights and drive action: Conduct in-depth analyses of specific customer segments to identify churn risks and underlying issues. Develop data‑driven solutions and present compelling business cases to executive stakeholders.
• Cross‑functional collaboration: Work closely with product, marketing communications, and business intelligence teams to deliver campaigns & projects that will reduce churn.
• End‑to‑end loyalty management: From initial analysis and targeting to execution and post‑campaign analysis, own the entire loyalty campaign lifecycl...