Marketing Specialist

General Summary

The Senior Marketing Specialist contributes to the development, implementation, and measurement of marketing initiatives to support business objectives. The role involves managing projects of medium to high complexity, collaborating with internal and external stakeholders, and ensuring alignment with strategic brand goals. This position requires a strong understanding of marketing strategy and tactics, as well as the ability to provide insights and recommendations to optimize campaign outcomes.

Key Duties and Responsibilities

• Manages the execution of multi‑channel marketing campaigns, ensuring alignment with brand strategy and business goals.
• Develops and reviews marketing materials, including digital assets, brochures, and presentations, ensuring accuracy, compliance, and alignment with the brand’s voice.
• Collaborates with cross‑functional teams, including sales, medical, and finance, to ensure marketing initiatives...