Found Description
Responsibilities
- Build, test, and deploy targeted email campaigns for new logo acquisition using segmentation and A/B testing
- Support direct mail and gifting initiatives for high‑value prospects
- Execute and manage webinars, including registration flows and follow‑up sequences
- Partner with MOPS to champion campaign processes, naming schemes, and template maintenance
- Collaborate with events and partnerships teams for field marketing support and post‑event follow‑ups
- Draft prospect‑focused newsletters, email roundups, and landing page copy
- Monitor and report on key performance metrics like open rates, CTR, and conversion rates
- Document and share experiment results to optimize acquisition performance
Requirements
- 2–4 years of marketing experience, preferably in B2B SaaS or demand generation
- Proven expertise in email marketing, list segmentation, and A/B testing
- S...