Marketing Specialist

On-site - Cebu • 3-5 Yrs Exp • Bachelor • Full-time

Job Description

Job Responsibilities

• Contributes to the annual brand planning process; sets brand planning calendar and coordinates cross- functional activities and planning processes, manages timelines and ensures timely completion of all deliverables
• Analyzes brand positioning and consumer insights. Translates brand elements of the store into plans and go-to-market strategies using a variety of media.
• Works across all levels and departments of the company. Gathers information from them about what makes the store unique and communicates it to the consumers to raise brand awareness
• Ensures that all products, services and collateral maintain a consistent tone that is relevant to the business' brand and the consumers, solidifying the brand identity
• Measures the brand performance by utilizing brand evaluation tools and techniques
• Monitors market tre...