Found Description
About the role
Marketing is one of Fever's largest investments, and this role exists to answer the question the whole company relies on: does it actually work, and why? You'll follow efficiency across the full chain, from how much we spend and where, through the channel mix and platform setup, down to the creatives themselves. At our scale, a single structural improvement or one well‑designed experiment can be worth millions.
The hard part is deciding under uncertainty. Ground truth is often unobservable, clean experiments are not always possible, and calls have to be made with imperfect data. Your value is bringing scientific method to exactly that: forming hypotheses, making your assumptions explicit, and designing the experiments that reveal what genuinely drives incremental results. When a clean test is not feasible, you triangulate across methods instead.
The domain is technical. You'll need to understand how Meta's and Google's delivery alg...