Found Description
You Will
- Set the analytics vision and roadmap across media performance, website analytics, measurement, and activation for multiple accounts.
- Lead senior client conversations around performance trends, measurement strategy, optimization opportunities, and business impact.
- Partner with media, strategy, creative, technology, experience, account, and project management teams to deliver integrated, data-informed solutions.
- Oversee measurement frameworks, KPIs, dashboards, testing plans, reporting approaches, and performance narratives.
- Connect media performance, website behavior, customer journeys, and business outcomes into a clear view of marketing effectiveness.
- Turn complex data into clear insights, strategic recommendations, and compelling stories for clients and internal leaders.
- Identify opportunities to improve campaign performance, digital experiences, personalization, testing, and customer engagemen...