Marketing Portfolio Lead - Crop Protection

Drive impactful marketing at Bayer as a Marketing Portfolio Lead for Crop Protection in Eastern Canada. You'll develop strategic marketing programs and pricing strategies that elevate Bayer's offerings.
This role is key in shaping marketing initiatives for Crop Protection, combining strategies across various channels including print and digital media. Collaborate with cross-functional teams including sales and product lines to create customized campaigns that resonate with growers. Your work will significantly enhance brand performance and customer engagement throughout Ontario.
Key Responsibilities:
• Lead comprehensive marketing campaign planning
• Develop foundational marketing strategies for diverse solutions
• Execute targeted pricing strategies aligned with business goals
• Coordinate marketing materials with Communication Leads
• Support sales activation initiatives for successful rollouts
Requirements:
• B.Sc in Business/Marketing or Agriculture
• ...