Marketing Operations Analyst at Valorx

Drive marketing excellence as a Marketing Operations Analyst with Valorx, utilizing Salesforce and Marketo to enhance data performance. Address data management and attribution challenges in this role.
This position requires a proactive analyst keen on architecting effective data flows within our marketing technologies. You'll focus on deduplication management, automation, and reporting accuracy to reflect marketing's real value. Your insights will help optimize our strategies for better business outcomes.
Key Responsibilities:
• Create multi-touch attribution models for precise tracking
• Automate deduplication processes and maintain data hygiene
• Fix synchronization issues between Marketo and Salesforce
• Implement automated mappings for account hierarchy management
• Develop trigger-based campaigns for improved lead engagement
Requirements:
• Proficiency in Marketo and Salesforce integration
• Strong background in data management and quality assurance