Found Description
Marketing Measurement Lead – Hybrid
Join our Marketing Analytics & Data Activation team as a marketing measurement leader, redefining how we measure marketing impact across web and app. In this individual contributor role, you will report to the Head of Marketing Analytics & Data Activation and lead the agenda for dedicated data scientists, data engineers, and analysts.
Key Responsibilities
- Turn marketing data into a strategic advantage by building frameworks, systems, models, and automation that transform complex business questions into analytical solutions.
- Help the organization understand what truly drives incremental growth, ROI, and profitability across global digital marketing investments.
- Design and evolve scalable frameworks and measurement models to assess marketing effectiveness.
- Translate analytical results into actionable investment recommendations to maximize marketing ROI.
- Partner with enginee...