Found Description
SUMMARY:
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POSITION INFO:
Key Responsibilities Develop and implement the company's overall marketing strategy for sports betting, horse racing, lottery and casino Design multi-channel marketing campaigns targeting customer acquisition, conversion, reactivation, and retention Leverage data and analytics to optimize campaigns, increase ROI, and improve customer lifetime value Drive customer acquisition through targeted campaigns using PPC, SEO/SEM, social media, influencer partnerships, affiliates, programmatic advertising Build and manage loyalty and retention programs Develop personalized and segmented marketing strategies Build and manage customer journeys Lead efforts to enhance brand visibility, reputation, and market positioning Manage the overall branding strategy across digital and offline touchpoints Oversee the graphic design team to meet brand requirements Lead, mentor, and grow a high-performing marketing team Foster a culture of ...