Found Description
We are looking for:
We are looking for a results-driven PPC / Marketing Lead to manage and scale paid marketing initiatives for the Domestic
team. The role will focus on lead generation and performance marketing across multiple digital channels, ensuring high-quality
leads from Tier 1 & Tier 2 colleges while optimizing cost and ROI.
Responsibilities and Duties:
Lead and execute paid marketing campaigns across Google Ads, Bing Ads, Meta (Facebook & Instagram), Snapchat and
other relevant platforms.
Plan, manage, and optimize lead generation campaigns for domestic education audiences.
Oversee and optimize SMS, Email, and WhatsApp marketing campaigns to improve engagement and conversions.
Monitor daily performance metrics such as CPL, CAC, CTR, conversion rates, and ROI.
Conduct A/B testing on creatives, landing pages, and audiences to improve campaign performance.
Manage budgets efficiently and scale high-performi...