Marketing Manager for Everyday Banking

Join Scotiabank as a Marketing Manager and lead targeted marketing initiatives for Everyday Banking. Focus on strategic customer engagement and campaign execution in downtown Toronto.
The Canadian Banking Marketing team is looking for a Manager with expertise in targeted marketing. This role involves driving the full-funnel marketing planning and delivery for profitable campaign outcomes. Experience in project management and analytics in a matrixed organization will be highly valued.
Key Responsibilities:
• Manage customer-focused marketing campaigns that drive sales
• Implement digital communication strategies for product consideration
• Utilize market research insights to guide campaign briefs
• Monitor competitive activity and adjust strategies accordingly
• Champion customer experience across digital touchpoints
Requirements:
• 3+ years of targeted marketing campaign experience
• Proven results in driving KPIs across various channels
• Familiarity w...