Found Description
The Marketing Manager – Exhibitions is responsible for planning, developing, and executing integrated marketing strategies to drive attendance, exhibitor acquisition, and brand visibility for exhibitions and trade shows. The role requires a strong understanding of B2B event marketing, audience segmentation, digital campaigns, and stakeholder management to deliver measurable results and maximize event revenue.
Key Responsibilities
Strategic Marketing
- Develop and implement comprehensive marketing plans aligned with event objectives.
- Define target audiences including visitors, exhibitors, and partners.
- Position the exhibition effectively within the market to achieve attendance and revenue targets.
- Conduct market research, competitor analysis, and audience insights to refine strategies.
Campaign Management
- Plan and execute multi-channel marketing campaigns (digital, email, social media, PR...