Found Description
About the Role
Reporting directly to the Chief Commercial Officer, the Marketing Manager will oversee day‑to‑day marketing operations across all Token’s brands and companies. This hands‑on role combines creative design, brand management, digital execution, and data‑driven strategy. You’ll collaborate closely with sales and leadership teams to drive growth, enhance visibility, and ensure consistent brand alignment across channels.
Key Responsibilities
- Brand & Marketing Management
- Lead marketing strategy and execution for Token’s portfolio of brands.
- Manage trade marketing programs, promotional materials, and POS assets.
- Ensure compliance with federal and provincial marketing regulations for cannabis and beverage alcohol.
- Digital Marketing & Analytics
- Oversee website content and updates across WordPress and Shopify platforms.
- Manage SEO, Google Analytics, an...