Found Description
Job Description
- Lead and mentor regional and local marketing teams across SEA, driving integrated marketing strategy covering campaigns, digital growth, brand, and community in alignment with business targets.
- Own end-to-end planning and execution of regional marketing campaigns (product launches, seasonal and tactical campaigns), including narrative development, GTM framework, and cross-channel rollout.
- Develop and optimize integrated media strategies across paid, owned, and earned channels to drive external traffic, user acquisition, engagement, and revenue growth.
- Collaborate with internal stakeholders in performance marketing initiatives (Meta, Google, TikTok, affiliates, programmatic), ensuring strong budget allocation, CAC efficiency, and ROI optimization.
- Champion brand positioning and messaging consistency across markets, ensuring cohesive brand expression across digital platforms, retail touchpoints, partnerships, and cam...