Found Description
Key Responsibilities Data Collection & Market Research: Design surveys, conduct focus groups, and gather external market intelligence to understand consumer preferences and buying habits. Campaign Evaluation: Track and analyze the effectiveness of advertising and marketing campaigns (ROI, engagement, reach) across all channels. Competitor & Trend Analysis: Monitor industry statistics, gather competitor data (pricing, marketing strategies), and forecast upcoming sales and market trends. Reporting & Storytelling: Synthesize complex data sets into visual dashboards, detailed reports, and presentations for non-technical stakeholders. Cross-Functional Collaboration: Partner with the broader marketing, sales, and product development teams to ensure data-driven decisions align with company goals. Required Skills & Qualifications Analytical Tools: Proficiency in statistical software (e.g., SPSS, SAS, R) and business intelligence/visualization tools (e.g., Tableau, Power BI, Google Analytics). ...