Found Description
Our client, a PE-backed technology SaaS company, is entering a new phase of growth with marketing at the center of the value creation agenda. They are looking for a Marketing Director (m/f) to build a scalable, measurable marketing function and turn it into a predictable growth engine - driving positioning, demand generation, and pipeline outcomes.
Key responsibilities
- Set the end-to-end marketing strategy and translate it into a clear execution roadmap, governance, and operating rhythm aligned with business priorities
- Lead the redesign of the marketing website across messaging, UX, content architecture, and conversion funnels; establish a structured CRO program
- Partner with Sales and Product to define ICP, segmentation, personas, and value proposition; ensure consistent, differentiated B2B SaaS positioning
- Build a scalable demand generation engine across paid and organic chan...