MARKETING DIRECTOR (Commercial & Retail Real Estate)

MARKETING DIRECTOR (RETAIL)

(Commercial & Retail Real Estate)

Position Purpose

The Marketing Director (Retail) is responsible for developing and executing integrated marketing strategies for commercial and retail real estate projects (shopping malls, retail complexes), with a strong focus on footfall growth, tenant performance, brand value, and leasing support.

Key Responsibilities

1. Marketing Strategy & Brand Management

• Develop and implement mid- and long-term marketing strategies aligned with overall business objectives.

• Define, maintain, and enhance the brand positioning of retail projects, ensuring a strong, customer-centric identity.

• Develop annual and quarterly marketing plans, including budgeting, KPI setting, and performance tracking.

2. Footfall-Drive...