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Marketing Deployment Manager

BAT

london, england, United-Kingdom Full-time June 29, 2026

Found Description

The Marketing Deployment Manager will develop and deploy consumer‑centric activation plans across multiple channels, ensuring strong brand visibility and impactful in‑store execution.

Key Responsibilities

  • Develop consumer‑journey‑centred activation strategies across multiple channels and touchpoints.
  • Manage local campaign development and adapt CX/brand toolkits for market execution.
  • Lead activation projects using a test‑and‑learn approach, with clear KPI tracking and continuous optimisation.
  • Work closely with agencies to ensure on‑time, in‑full (OTIF) delivery of plans and assets, while maintaining brand consistency across all engagement activities.
  • Manage budgets, including spend tracking, reporting, purchase orders, and invoice processing.
  • Lead shopper activation and point‑of‑sale strategies within an omnichannel environment to drive traffic, trial, and sales.
  • Collaborate cross‑functionally with...

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