Marketing, Data Science Analyst

Job Description

In collaboration with the Marketing Planning leadership team, the Data Scientist plays a key role in leading marketing measurement, experimentation, and performance insights across integrated and cross-channel initiatives.

The incumbent strengthens Air Transat's measurement foundation to support better decision-making related to marketing investment, campaign planning, and performance optimization. They develop scalable measurement frameworks, advance experimentation practices, and generate insights that clarify performance drivers, incremental impact, and future investment opportunities.

Working closely with Marketing Planning, Media Strategy, Performance Marketing, Revenue Management, and Finance, the Data Scientist contributes to a more rigorous, data-driven approach to decision-making. They tackle complex business questions related to campaign effectiveness, incrementality, forecasting, demand generation, and budget allocation, while ...