Marketing Data Management Senior analyst

Accenture is seeking a Data Management Specialist to support marketing campaign data within global CRM systems. The role focuses on ensuring accurate segmentation, managing data flows, and communicating across multi‑country teams.

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Responsibilities

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• Lead data management for client marketing campaigns, ensuring precise segmentation across countries and handling changes or new needs in global systems.
  
• Understand the full CRM data flow to assist various countries during transition to global systems.
  
• Collaborate with European country teams to interpret campaign briefings and share knowledge of data flows.
  
• Define, create, and maintain data flows for campaigns, ensuring data collection procedures comply with relevant rules and guidelines.
  
• Assess potential issues in new syste...