Found Description
Marketing Campaign Manager – Supply Chain/Retail (Remote)
Blue Yonder is seeking an experienced marketing campaign manager to support the development and execution of global integrated marketing campaigns focused on the Retail Grocery sector for our supply chain platform. The role includes managing cross‑industry campaigns that target retail, manufacturing, and LSP audiences.
Responsibilities
- Develop and execute integrated marketing campaigns focused on supply chain management SaaS software, aligned with the company’s growth strategy, collaborating with global marketing, product marketing, business development, sales, creative resources, and others.
- Determine optimal audience targets and channel mix, including content marketing, webinars, direct mail, organic and paid social media, email drips/nurtures, and other relevant media channels to achieve campaign and business goals.
- Drive go‑to‑market initiatives from start to finish, adap...