Marketing BI Analyst (Monterrey)

Duties & Responsibilities

• Under supervision from our Sr Principal Analyst, use SQL, Tableau, or Excel to perform data compilation from various sources for both scheduled and ad hoc requests
• Regularly improve and evangelize marketing reporting self‑service tools, including collecting feedback and requirements from stakeholders
• Assist with master data strategy for marketing data to create a single source of truth within our various systems
• Understand and map the upstream and downstream data connections associated with each of our technology integrations
• Work with IT, Finance, Marketing Operations, Sales Operations, and Marketing Leaders to gain understanding of data workflows, potential improvements, and ownership
• Focus on global customer and prospect data for profile completeness and data accuracy to enable Marketing for cross‑selling and upselling initiatives
• Utilize keen project management skills to ensure proje...