Found Description
Position Overview
The Marketing Automation Specialist at ClearGrid is responsible for building, optimizing and scaling data‑driven customer lifecycle campaigns across email, push, WhatsApp, and in‑app channels. This role combines marketing automation expertise, growth‑hacking strategies, and data‑driven experimentation to increase customer engagement, retention and conversion. The specialist will leverage platforms such as WebEngage or Braze alongside CRM and analytics systems to design personalized customer journeys and drive measurable growth.
Key Responsibilities
- Design, implement and scale multi‑channel lifecycle campaigns (email, push, WhatsApp, in‑app) using tools such as WebEngage or Braze.
- Develop and execute growth‑hacking strategies to test and validate new campaign ideas, channels, and funnels.
- Run A/B and multivariate testing on subject lines, creatives, customer journeys, and incentives to optimize conversion rate...