Marketing Automation Manager

Job Title: Marketing Automation & CRM Manager/specialist

Location: Montreal, Qc

Reports to: Senior Manager

About the Role

We are seeking a data-driven and collaborative Marketing Automation & CRM to lead the strategy, execution, and optimization of our marketing automation ecosystem across a growing network.

This role will play a pivotal part in enhancing our patient lifecycle marketing from acquisition to retention through smart use of data, personalization, and automation. The ideal candidate combines marketing technology expertise with a deep understanding of consumer journeys, segmentation, and omnichannel communication.

Key Responsibilities

• Develop, implement, and optimize automated email and SMS journeys across the patient lifecycle (acquisition, conversion, retention, and reactivation).
• Manage campaign setup, audience segmentation, and performance tracking within the marketing automation platform (...