Marketing and Content Manager

We are seeking a highly motivated and hands-on Marketing and Content Manager based in Medellin, Colombia to establish and scale Ballast Lane Applications inbound marketing engine. This role is responsible for transforming our internal technical expertise and thought leadership into compelling, lead-generating content that drives measurable business growth.

You will collaborate closely with executive leadership, sales, and technical subject matter experts to build a sustainable inbound channel that moves the company beyond founder-led networking and into a consistent pipeline of qualified inbound opportunities.

Key Responsibilities:

• Design and execute a comprehensive inbound marketing and content strategy across website, SEO, social media, email, and events to generate qualified leads for custom software development services.
• Define and maintain foundational marketing assets, including Ideal Client Profiles (buyer personas) and a structured editoria...