Found Description
Overview
We are seeking a Marketing Analyst who owns how Homebase measures and optimizes the full acquisition engine — from the first web visit to a paying customer. You’ll be the analytical authority on paid media effectiveness, attribution, web conversion, and organic performance, bringing rigor and clarity to decisions that shape where we spend, what we test, and how we grow. This role involves designing and running advanced causal measurement frameworks to cut through attribution noise, building infrastructure for reliable marketing measurement at scale, and partnering with Marketing, Growth, RevOps, and Finance leadership. Responsibilities
Own paid media measurement end-to-end
— design and execute geo holdout tests, synthetic control experiments, and incrementality frameworks that provide leadership with true signals on growth.
Lead attribution strategy
— evaluate, implement, and maintain multi-touch and algorithmic attribution models t...
We are seeking a Marketing Analyst who owns how Homebase measures and optimizes the full acquisition engine — from the first web visit to a paying customer. You’ll be the analytical authority on paid media effectiveness, attribution, web conversion, and organic performance, bringing rigor and clarity to decisions that shape where we spend, what we test, and how we grow. This role involves designing and running advanced causal measurement frameworks to cut through attribution noise, building infrastructure for reliable marketing measurement at scale, and partnering with Marketing, Growth, RevOps, and Finance leadership. Responsibilities
Own paid media measurement end-to-end
— design and execute geo holdout tests, synthetic control experiments, and incrementality frameworks that provide leadership with true signals on growth.
Lead attribution strategy
— evaluate, implement, and maintain multi-touch and algorithmic attribution models t...