Marketing Analytics Expert at Homebase

Join Homebase as a Marketing Analytics Expert, focusing on the optimization of our customer acquisition strategies and performance metrics. Your analytical skills will directly enhance our marketing impact.
This role requires expertise in both marketing analytics and a solid understanding of customer behavior. You will lead projects that inform our promotional strategies and improve conversion rates from initial visit to sale. Partnering with cross-functional teams is essential to drive data-driven insights and solidify our marketing practices.
Key Responsibilities:
• Direct paid media measurement initiatives and experiments
• Evaluate and implement effective attribution strategies
• Improve website conversion rates through analytical insights
• Build frameworks for organic performance measurement
• Partner with engineering to enhance analytics infrastructure
Requirements:
• 5-8 years in marketing or growth analytics
• Deep knowledge of measurement techniq...