Marketability Director

Job Description

Define and manage a product’s marketability to ensure its desirability, consistency, and clarity of value proposition to players. Develop a strategic framework to guide development teams and inform go-to-market strategies through clear, consistent, and actionable marketing foundations.

WHAT YOU’LL DO

• Define the fundamentals of the product’s marketability, including its core elements, positioning, USPs, visual and verbal identity, as well as the principles that ensure consistency, differentiation, and continuity across products.
• Develop and evolve the product’s marketing vision to ensure its relevance to players, consistency across experiences, and alignment with business goals.
• Define marketability guidelines for content themes, products, and new features to ensure they align with the product’s positioning, player expectations, and development objectives.
• Collaborate closely with the Go-To-Market Director to...