Marketability Director at Ubisoft

Lead product marketability at Ubisoft as the Marketability Director. Define and manage product positioning, ensuring alignment with player expectations and business goals.

In this senior role, you will drive the strategic marketing vision for video game products and guide development teams in creating compelling value propositions. Collaborate with the Go-To-Market Director and insights experts to deliver actionable guidelines that enhance player engagement and market alignment.

Key Responsibilities:
• Define core elements of product marketability
• Collaborate with the Go-To-Market team on strategies
• Provide player insights to development teams
• Manage marketability metrics and product desirability
• Develop marketing deliverables like product bibles

Requirements:
• 7-10 years in video game marketing
• Strong leadership and interpersonal skills
• Adaptability to changing project requirements
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