Found Description
The Marketing Analytics Manager is responsible for turning marketing and customer data into actionable insights that drive business growth and improve decision‑making. The role involves tracking key metrics, analyzing customer behavior, building dashboards, and providing strategic recommendations to support the marketing team.
Key Responsibilities
- Monitor organizational metrics such as eMAU, growth, usage, and other customer‑related KPIs.
- Provide actionable insights to enable data‑driven decisions across the marketing and customer teams.
- Analyze transactional and engagement data to guide marketing strategies.
- Embed analytics into the daily operations and planning of the customer team.
- Build performance dashboards, business forecasts, and tools to monitor marketing performance.
- Provide data‑backed recommendations to improve marketing strategies and overall business performance.