Found Description
Associate Director – Growth Marketing & CRM
Key Responsibilities & Expectations:
- Own promotional outreach to internal base across campaign channels to drive profitable growth
- Solution & collaborate across sales, product, analytics and vendors to improve outreach effectiveness and funnel conversions
- Segment/ hyper-segment around base & outreach to drive non-linear outcomes
- Ideate, lead and independently manage high impact growth projects & experiments
- Listening to the needs of the customers and creating/ delivering high impact programs/ initiatives
- Seeking out opportunities to be a leader & doing everything one can to help the org achieve its objectives
Desired Skills/ Experience:
- 4-8 years’ prior experience; Relevant experience of retail credit in growth marketing roles is preferred
- Proficient at executing & optimizing across automated campaign tools...